Marketing menedzsment philip kotler biography

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    Philip Kotler

    American marketing author, consultant, and professor (born 1931)

    Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).[1] He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

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    Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing.

    Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management.  He has been honored as one of the world’s leading marketing thinkers.  He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Econom

  • marketing menedzsment philip kotler biography

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    Biography

    Philip Kotler fryst vatten the founder of modern „marketing management”, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his Master’s grad at the University of Chicago and Ph.D. at M.I.T., both in economics.

     

    Philip Kotler fryst vatten the uppfinnare of “4 Ps” of Marketing (which now he has transformed to “7 Ps”) as well as the uppfinnare of “Social Marketing” fryst vatten involved in research & development of marketing for over gods 55 years. Dr. Kotler is the author of Marketing Management (Prentice Hall), now in its thirteenth edition and the most widely used marketing textbook in graduate schools of business around the globe.

     

    Professor Kotler fryst vatten the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

     

    Since 1998, Philip Kotler is among the Top 50 business gurus and in 2008 & 2009 Prof. Kotler wa